Dodge's Charger EV is preventing again to save lots of the planet from “self-driving sleeper pods.”

Strange things are happening as the electric vehicle (EV) industry is in limbo over the new Trump administration's plans to eliminate tax incentives for the purchase and production of electric vehicles.

The latest example comes from Dodge, which is launching a marketing campaign ahead of the launch of its first all-electric vehicle, the Daytona Charger, in 2025.

The campaign titled “Save the Planet” features a video overlooking planet Earth, city skylines, oceans and green open fields.

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“We don’t build electric vehicles because it’s trendy,” the video’s voiceover says. “We build them to make a difference.”

As the new electric Dodge Charger Daytona springs into action, the script goes on to say its goal is to save the planet from “all those lame, soulless, weak-looking, self-driving sleeper pods everyone keeps littering our streets with.” That’s why we do it.”

In a press release, Dodge goes on to say that the campaign aims to maintain the “irreverent” nature of the brand.

Even in the electric version, Dodge has marketed the new Charger as an all-American “muscle car,” reminiscent of the 1960s version seen on the television classic “Bullitt and the Dukes of Hazzard.”

Dodge's swipe at “self-driving sleeper pods” could very well be aimed, at least in part, at Tesla. CEO Elon Musk, now a close adviser to President-elect Donald Trump, has advocated for eliminating the Biden administration's electric incentives.

Musk acknowledged that eliminating electric car rebates could hurt Tesla, but said it would be “devastating” for its competitors. At the same time, he has been consistent in his belief that “the future is autonomous,” referring to the recent launch of his self-driving vehicle, Robotaxi.

Meanwhile, Dodge parent company Stellantis has announced that it will adopt the Tesla North American Charging Standard (NACS) connector for its electric vehicles.