Table of contents table Hello, buy for me! Some finer details
The future of online shopping at Amazon will be strongly dependent on AI. At the beginning of 2025, the company prompted its Rufus Ai agent to spill product information and help users find the right elements. A few weeks later, another AI tool called interests found their way to the shopping location.
The new Alexa+ Ai assistant can also give up half-autonomous orders and edit everything from food to the booking of appointments. Now the company has started to test another AI agent who buys products from other websites if they are not available at Amazon – without ever leaving the app.
Hello, buy for me!
Amazon
The function in question is called “Buy for Me” and is now available for a small amount of users in the USA in the Android and iPhone apps. “We want to make it even easier for customers to find a product they want and need,” says the company.
Amazon notes that the entire system has been seamlessly integrated into the core shopping experience. For this purpose, users also see product lists from other websites under the new banner “Shop Brand Direct”.
Amazon
All you have to do is to type the product and type the “Buy for me” option. As soon as the intention to buy is clear, Amazon links to the target website and bring customers directly to the cash register where they can pay and confirm the order.
“With the help of Agentic AI functions, Amazon is created by safely offering the encrypted name, the address and payment details of the customer in order to complete the checkout process on the brand's website,” explains the company.
Amazon
The brand of third-party providers offers an order confirmation for the registered email address, while a new “shop” tab “for me” in the Amazon app enables the logistics status to keep an eye on. For me there are no additional costs, and it does not require a first-class subscription.
Some finer details
With regard to the purchase for me, however, there is a minor cost reservation. “If you instruct Amazon to make the purchase in your name, Amazon offers an estimated total number of the total number, and you will agree to pay an amount of up to 10 US dollars more than the estimated total number.
Amazon
In particular, promo codes are not applicable to products that were bought by other websites. In addition, you can only buy one article with the experimental function. Amazon also warns that his return and reimbursement guidelines do not apply to these orders.
These new Agentic Ai shopping opportunities are built on Amazon Nova and the Claude AI models from Anthropic. Amazon is already testing a tool called Nova Act, with which the tasks of web browsing take on and performs tasks on behalf of users, e.g. B. the order of food.
