The Dutch Startup Lalaland, a pioneer of AI-generated fashion models, was recorded by the software company Browzwear for an unauthorized amount.
Based on TNW City in AmsterdamLalaland quickly led waves – and triggered debates – after the start of his adaptable, realistic AI -AVATARE in 2019.
Browzwear, known for the development of 3D design tools, with which fashion brands without physical pattern prototypes, was already a Lalaland user before the acquisition. CEO Greg Hanson said the company is now bringing the Lalaland team “internally”.
“Our customers want absolute confidence in their digital twins,” he continued. “Lalaland's hyper-realistic, diverse AI models commission the time between concept and trade trust and shorten the time.”
The Browzwear, based in Singapore, will integrate the Lalaland AI team into its F&G Division, in which they concentrate on improving the accuracy of virtual body shapes for better prediction. You will also use AI to create a variety of avatars with size and to automate product images, which reduces the need for conventional photo shoots.
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These efforts aim to increase the digital twin software from browzwear, with which designers can create a virtual version of a piece of clothing with a fit, fabric and style, just a few minutes after sketching the idea.
Michael Musandu, co -founder and CEO of Lalaland, said when the company started with browzwear for the first time, the synergy was obvious.
“Now it's child's play,” he added.
Musandu, who was born in Zimbabwe, was a co -founder of Lalaland after being frustrated by the lack of representation in fashion modeling. “A model does not represent everyone who actually shops and buy a product,” he told that Associated Press last year. “As a person of color, I felt painful myself.”
However, the use of AI-generated avatars has also triggered controversy. In March 2023, the brands of the Denim brand Levi revealed plans to test Lalaland's A-generated avatars in order to present more diverse body types and underrepresented groups on its website.
The move led to accusations That Levi's searched for a shortcut to the commercial advantages of diversity. A few days after the announcement, the brand solved another one opinion To say that it is still used for live photo shoots, real models and authentic diversity.
Musandu meanwhile insists that Lalaland was never designed so that he should replace traditional photo shoots – or human models.
“We believe that human models will continue to play an important role in the fashion industry and make real connections to consumers. Our technology aims to support this.” he said Shortly after the controversy of the Levi.
“And yes, we need more of them to come from underrepresented groups when fashion companies are serious.”
