The design of the stripes on Juventus’ new 2023-24 home shirt is an “ironic nod to the equally iconic zebra markings”, according to Adidas. Adidas
They may be in the middle of the Europa League semi-finals and have four Serie A games left to secure a place in next season’s Champions League, but that hasn’t stopped Juventus from already showing their home kit for the season to be unveiled in 2023/24.
It’s been a turbulent couple of months for Juve, in which they’ve had 15 points deducted for misaccounting transfers, have those points reinstated (for this season at least) and then still end up a distant second in the series behind champions Napoli A title race.
Perhaps it’s understandable that the Bianconeri are hoping that the 2023-24 season will mark a fresh start with a stunning kit designed specifically for their new generation of fans.
The famous black and white stripes are still there, but the Old Lady’s signature style has been reimagined with a blurred print effect that, according to manufacturer Adidas, “recreates the unique pattern of a zebra”.
Black, white and yellow. Shaped from heritage, ready for the future ⚪⚫️
Introducing the new Juventus x @adidasfootball 23/24 home jersey. Get yours now! 👕😍 pic.twitter.com/E0PtqkBd5P
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) May 12, 2023
Completing the fierce look is a bright deep yellow trim, a contrasting color usually only found on Juve’s home kits in the form of elements of the club crest and sponsor logos and more associated with the club’s away and goalkeeper kits.
Paul Pogba is the focus of the shirt launch despite having made just nine appearances so far this season after returning to the club last summer. The French midfielder only made his debut at the end of February due to injury, but has played regularly since then and set up the late equalizer in his side’s 1-1 draw in the Europa League semi-final first leg on Thursday.
Pogba will be joined at the launch by his men’s team-mates Nicolo Fagioli and Danilo, while also joining the stars of the club’s women’s team, Martina Rosucci, Lisa Boattin and Martina Lenzini, who recently qualified for next season’s Women’s Champions League have.
Juventus FC/Juventus FC via Getty Images
The Bianconeri have not been afraid to shock fans with drastic overhauls of their classic monochrome stripes in recent years, starting with the controversial black, white and neon pink home kit for the 2019/20 season.
If anything, the home kit design for the 2020-21 season proved to be even more unpopular as Juve unveiled a rather whimsical take on its trademark aesthetic, which included a thin graphic ‘brushstroke’ effect and delicate gold detailing.
The 2023-24 home shirt will be worn on the pitch for the first time when Juve take on Cremonese in their penultimate game on May 14 to prove that it’s possible to meddle in a classic while retaining enough tradition and prestige to appease the purists home league game of the season.
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