For almost two years Gerry Goldberg advocated for the installation of a traffic light at an intersection in Colorado. He started his campaign after his wife, Andie GoldbergHe died in a car accident at the intersection in 2024. Despite his efforts, nothing changed. Then, last Monday, Gerry also died at the same intersection as his late wife.
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Details about the fatal accident at the Colorado intersection
According to Denver7, the accident that killed Gerry involved two cars at the shared intersection of E. Belleview Avenue and S. Franklin Street. He died on Monday (March 2). His cousin Gloria told local media that Gerry was on his way to have lunch with her when the accident happened. She became worried after he missed her meeting point and didn’t respond to calls or texts. Goldberg died from his injuries.
Gerry Goldberg pushed for traffic lights
As previously mentioned, Andie Goldberg died at the intersection on May 30, 2024. A car hit her as she crossed Belleview and was on her way home after a training ride. A few months ago, Gerry spoke about the incident at a city council meeting and called on Greenwood Village officials to install a traffic light.
“I would like to believe that Andie’s tragic death could have a positive impact by ensuring the future safety of others who use Belleview and the ability to safely cross or turn onto it,” Gerry said.
After the death of Gerry’s late wife, a group of neighbors had started a campaign to honor Andie’s Light. According to Denver7, public records show that others shared the same concerns about the intersection and the lack of a traffic light by other Greenwood Village residents. According to city council minutes, discussions about the intersection date back to 2009. At that time, the Colorado Department of Transportation (CDOT) shared study results that alleged speeding was not a reason to install a traffic light.
Officials took no action despite determining it was necessary
Months after Andie’s death in 2024, CDOT conducted another study and found that 85% of cars were traveling at least 5 mph over the speed limit. They approved a traffic signal, but it was never installed. In a text message to a Denver7 reporter, CDOT confirmed that it approved the installation but that Greenwood Village ultimately agreed to it “responsible for design, installation and financing” of the project, while CDOT “would be responsible for maintenance and operation after installation.”
City spokeswoman Megan Copenhaver issued a statement to media but did not explain why the city did not install the traffic light. Instead, the statement said the city had “increased police patrols and traffic enforcement in the area to promote safer driving behavior.” It was also said that the city was “examining possible long-term solutions” with the help of partner agencies.
Meanwhile, Andie’s Light called on city officials to act now in an email to Denver7.
“We would like the Cherry Hills Village and Greenwood Village councils to approve and fund the installation of a traffic light at this intersection as quickly as possible.”
Still, not all residents shared the same opinion as Gerry Goldberg and Andie’s Light. On Dec. 10, some Greenwood Village residents opposed a traffic light at a city council meeting. They claimed that additional safety problems could arise if the traffic light diverted more traffic to residential side streets. Cherry Hills Village Town Manager Chris Cramer said the town plans to discuss the intersection again at a council meeting on March 17. Now it’s time to speed up the assessment to determine whether the traffic light is still needed.
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What do you think, roommates?
