@thenorthface getting a “cake within the face” for advantage indicators with out understanding their very own merchandise – Watts Up With That?
The North Face refuses to make clothes for an oil and gas company and has no idea where their products come from
On the news today is a hilarious case of self-esteem and hypocrisy from The North Face, a popular outdoor apparel company. The North Face refused to make jackets for an oil and gas company because the company’s products “did not conform to its branding standards”. This shows an amazing lack of awareness as their outdoor clothing fabrics are made almost entirely from oil.
Synthetic fabrics like acetate, acrylic, nylon, polyester, and spandex are all made from petroleum. In fact, a whopping two-thirds of our clothing is made from petroleum-based synthetic fibers.
The North Face’s faux pas began last year when the company refused to make jackets for Texan oil and gas company Innovex Downhole Solutions. Innovex was looking for a Christmas present for its employees. In December 2020, as before, they ordered jackets with the Innovex logo from The North Face.
According to Adam Anderson, CEO of Innovex:
“They told us we weren’t meeting their branding standards,” said Anderson. “We were told separately that that really meant we were an oil and gas company.”
The North Face’s high-level hypocrisy was highlighted in a short video by Chris Wright, CEO of Liberty Oilfield Services:
“I searched the North Face website for extensive products and didn’t find a single product that wasn’t made of oil and gas,” Wright says in the video. “The vast majority of North Face products, jackets, backpacks, outdoor pants, shirts, shoes, hats, etc. are predominantly made from the oil and gas that we are so proud to produce.”
Wright points out that about 60 percent of the clothing produced worldwide is made with oil and gas. In The North Face’s case, it’s likely 90 percent or more, as outdoor clothing relies heavily on synthetic fabrics for water resistance, breathability, and insulation.
Petrochemicals are also used to make backpacks, climbing ropes, drinking bottles, and other The North Face products, Wright says. In addition, the oil and gas factories that make The North Face’s products and the ships, trucks, planes and trains that ship their products around the world use oil and gas for fuel.
“North Face is not just an exceptional customer in the oil and gas industry,” says Wright. “They are also partners to the oil and gas industry.”
In fact, on March 4th, North Face was named an Oil & Gas Extraordinary Customer by the Colorado Oil and Gas Association.
In a letter to North Face that went viral, Innovex CEO Adam Anderson said the following:
“The irony of this statement is that your jackets are made from the oil and gas products that the hardworking men and women in our industry make. I think your company’s attitude is a counterproductive signal of virtue and I would appreciate your reconsideration. We should celebrate the benefits of what oil and gas are doing to enable your brands’ outdoor lifestyle. Without oil and gas, there would be neither a market nor an opportunity to manufacture the products your company sells. “
The North Face either has no idea how the fabrics they use are made, or the company wanted to send a virtue signal to its nature-loving customers in the hopes that they wouldn’t realize that the clothes they wear are made from petroleum becomes.
Either way, it’s going to be a major PR fiasco for The North Face. This case is a lesson for other companies dealing with climate alarmism. Firms that live in petroleum-based homes shouldn’t start flame wars.
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